Peachy Keen

Content & Commerce in one place

As Momofuku prepared to open new restaurants and launch CPG for the first time, they needed a way to feature longer-form content. I wanted to capitalize on the success of Momofuku content and have a way to create our own media so we could tell Momofuku stories in a bigger way.

Peachy Keen is Momofuku’s content and commerce site. It highlights Momofuku restaurants and teams and serves platform to build content around Momofuku products.

Peachy Keen focuses on:

Recipes – highlighting restaurants and products
Recommendations – using Amazon affiliate marketing links
Features – longer form highlights on whatever is important

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I write or edit all the articles featured on the site, which we are continuing to build out. Here are a few writing samples:

Your Guide to the Key Korean Snacks

Your Guide to the Key Korean Snacks

We went shopping at H Mart with Chef Jo Park

Andy Ricker on the Challenges of Cookbooks

Andy Ricker on the Challenges of Cookbooks

Andy Ricker chats his new cookbook Pok Pok Noodles

People Are Foraging for Wild Apples in VT for Cider

People Are Foraging for Wild Apples in VT for Cider

Finding the best wild apples with Shacksbury to make Momofuku's Cider

Have We Reached Peak Umami?

Have We Reached Peak Umami?

Umami isn't the silver bullet to make food taste universally delicious

What is Amaro and Which Ones Should You Drink?

What is Amaro and Which Ones Should You Drink?

An introduction to Amaro

Youtube Channel

As part of the launch of Peachy Keen, I also launched a Youtube channel to house all video content which is cross-featured on Peachy Keen.

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